Secondome interviews Gio Tirotto

Project before everything. Design to touch feelings. Art as a lighthouse. A short interview to Gio Tirotto.

Who is Gio Tirotto?
“A craftsman of the idea.”

What does it mean to be a designer today?
“It means to really believe in a project, in the deep meaning of the actual designing part occupies in the whole making process. I think this is the only possible way to create a piece destined to last long in time.”

Coexist Mod Ground & Mod Sky

What does it mean to be a 37 years old designer? Does the so called Millennial design, intended as a different approach of your generation to creativity, exist? If so, do you feel as one of its spokepersons?
“I’m not sure if it does exist. It’s a really hard question. I constantly try to bring my research to production, both for companies or for private interior design project, but I can’t tell if mine is Millennial design… The approach to design I express today, I’ve learnt from the masters, in books and in the firms I’ve worked with; at first I respected it, than, with time, I assimilated it, trying as much as possible to make it my creative method, rapresented, as of today, by the last ten years of my production.”

Someone wrote about you that you aim to recreate complicity between human and object. Is emotion the new fuction?
“Yes. To me, moving people is what matters the most. An object moves when encloses the best possible balance between function, message and shape. These are the characteristics that create complicity between human and object, which is the main and essential focus of my artistic language.”


This is Achille Castiglioni’s year. How important is his figure in your work?
“Very. Since the day I’ve met him (unfortunately not in person) he’s become the pillar of my desire of being a designer. Lately I’ve designed Ammuraggio (name that indeed emphasize this connection, inspired by Allunaggio by Castiglioni for Zanotta), a piece of furniture designed for the garden inspired to his teachings, realizing behavioural patterns and underlining through the object.”

You speak about rites, something completely changed in today’s society: there aren’t rites of passage anymore and less and less shared practices. Where do you find your circles to exchange ideas and find sparks and suggestions?
“There are endless circles, I always happen to research during the day, I can’t help it, it probably is a matter of personal attitude more than passion (it’s become my excuse to finally open an Instagram profile!). Maybe also Ryto the liquor I’ve been producing for a few year now, is the starting point for the more creative and stimulating circles I experience. Travel to present it and to tell its story makes me meet new interesting people every week who, even if from a non purely design perspective, stimulates me for new projects. Let me repeat myself: everything creates suggestions, the more art, the better.”


Two projects by someone else you loved recently?
“Talking about projects, not stricly products/objects, “Una stanza tutta per sé” by Cantiere Galli comes to my mind, a temporary well done and interesting interior design project , which also goes deeper into the idea of interior catching its meaning even only through one photography. The other project I loved is the P.O.P. collection by Zaven for Luisa delle Piane, small possible objects born from a research that perfectly matches graphic and function, a project that oozes art from every pore.”

What is it you are working on for the immediate future?
“I’m creating a new collection of ceramic upholstery. For a few years I’ve been researching and experimenting in this area and now I think I’ve brought my idea to a good level of production and craft. The project deals with the classic theme of natural materials, reinterpreting them, actually entirely reinventing them through the consistency of the superficial decorations I’ve decided to use.”