ROAD TO FUORISALONE: A TRIP THROUGH RESEARCH, INSTAGRAMMABILITY AND OLD MASTERS

di Secondome

It’s a little over a month until the next Milan Design week, but from the previews and leaks going around since mid-February it’s possible to catch threads, inspirations and trends of a Fuorisalone that will once again try to beat its affluence record.

Gaetano Pesce | Up | Courtesy photo 

So far, we know it will be a strongly polarized festival, maybe even more than the past ones: on one side highly content-wise spectacular installations, all to be instagrammed, perfect to fuel the wonder effect that every year generates very long queues. On the opposite pole, exhibitions more focused on the research, itineraries that are often linked to science, chemistry, biology, sustainability. Anthropocene, for one, is not only the key word of “Broken Nature”, Paola Antonelli’s Triennale, but a theme, the theme of the relationship between mankind, design and nature, unrolled in other shows, for instance in the Belgian design exhibition, that has been all along a strong presence in Milan, with projects of substance. This year, once again, we’ll find the mix of wonder and in-depth analysis that always marks the fair. In between, the strong front of the handmade design, connected to craftsmanship, lead by none other than master Ugo La Pietra who, in the 5Vie area, will be the protagonist of the exhibition “Design Territoriale, Genius Loci”.

Ugo La Pietra | Design Territoriale Genius Loci | alabaster fromVolterra

This is a set up that explores La Pietra’s interest toward the world of the classic artistic craftsmanship, able to support and represent the art work, able to become the artistic research laboratory for design and, at the same time, give back tools to connote architecture. As a result of this activity we have the awareness of the huge heritage that still identifies our land, which has brought to the growing trend of the “regional design”, a design born from the analysis of the resources of the territory, not just the material ones, but also the ones linked to traditions, work techniques consolidated through time and are now part of our cultural and artistic heritage. The exhibited works will be samples of the object’s collections designed by Ugo La Pietra and other artists and designer and crafted by artisans that, through this project, were able to renew their artisanal tradition, expression of their culture and their territory.

Ugo La Pietra | Design Territoriale Genius Loci | Cactus

Among all the productive areas many are still alive and lively, from the mosaic of Spilimpergo, Monreale and Ravenna, to the stone from Lecce and Lavagna, to the alabaster from Volterra and the marbles of Carrara and Verona, to the Murano, Altare and Colle Val D’Elsa glass and the ceramics from Grottaglie, Caltagirone, Vietri sul Mare, Albissola and Faenza, to the bronze of the Verona area.